HR strategies
redefined to keep the human factor in organizations in the age of AI.
12
From June 10-12 in Malaga, Spain, DES2025 will explore
how the tech revolution is reshaping businesses and public
institutionsbalancing its potential with the value of workers
Leaders from companies such as Repsol, Mango, Four
Seasons, Ferrovial, MIT or Alexander Hughes, among others, will share their
strategies for attracting and retaining talent while trying to drive innovation
By redaction. Le Courrier d’Afrique 54
Madrid, June4, 2025.–The application of AI in business culture has turned
the tide in improving talent management in companies. Market reports reveal
that 61% of HR managers expect to use AI for resume screening and scoring by
2025. From June 10 to 12, DES –
Digital Enterprise Show 2025, the largest European event
dedicated to exponential technologies, will offer an overview of the
opportunities that artificial intelligence and other digital solutions offer in
the incorporation of new profiles and the boosting of teams.
The international event will
host a forum in Malaga dedicated to HR, where the strategic role of the Chief
Human Resources Officer (CHR) in companies will be highlighted. In this sense,
the collaboration between this figure and the CEO is key to align the future of
organizations considering their business objectives with people-centered
values. For this reason, DES2025 will host the success story of Uriach, a
well-known beauty and personal care brand which, with the help of its CEO, Oriol
Segarra, and its head of People and Culture, David Cantallops, will explain the path they
have followed to achieve a cutting-edge company, agile and committed to its
employees. In addition to this alliance of professionals, there is the role
played by the CIO in organizations today, who is responsible for the logical
and responsible digitization of corporate structures. Therefore, Raúl
Prieto, IT Director - Head of Development & Tech Transformation at Mapfre;
and Juan Díaz-Andreu, Client partner at the
executive search firm, Alexander Hughes Iberia, will show the evolution of this
role taking into account the needs of the workforce and the digital experience
of employees. Also, Javier San Juan, former President at
L'Oréal in Latin America, will share his perspective on leadership, reflecting
on his career, key milestones and the contribution of senior executives in the
technology landscape.
The meeting will also
feature leaders from companies such as Securitas Direct, Repsol, Ferrovial,
Mango and GBFoods, who will share how they are adapting to the rapid
technological transformation of their brandsto attract and retain talent,
stimulate innovation and create wellness-focused organizations. They will be
joined by Paloma Arias-Perero, Senior Director of People
and Culture at Four Seasons Hotels and Resorts; Marcel Queralt, Vice President at the
startup Factorial, which offers business management and human resources
software; Borja Perez, Vice President of Product
Management Payments at CloudPay, which specializes in global payroll and
payments; and Alberto Martínez, Partners & Large
Clients Sales Director at Pluxee& Cobee Spain, which provides employee
benefits solutions. All of them will address the impact of the digital
revolution on team management. For their part, Oracle representatives will
unveil a solution, which combines AI with Cloud technology, and which is
improving selection processes.
AI and the human factor
The unexpected irruption of
artificial intelligence in companies and public administrations is radically
changing operations and structures, leaving a key question up in the air: what
role will humans play in this new paradigm? To address this question, DES2025
will host Óscar Corominas, who is a learning
facilitator and supra-advisor in MIT Professional Education's “Leadership in
Innovation” program. Corominas will explore the balance between technology and
empathy to strengthen organizational culture, empower talent and create more
authentic connections in the age of AI. This is an era in which new profiles
related to other emerging intelligent tools are also appearing. In this regard,
Rosa Montero, head of Human Resources of
the Digital area at Airbus Defence& Space; and Lucía Flecha, director of Digital
Transformation at Ferrovial, will delve into the most demanded professionals
currently and with more projection, while studying the main challenges of
talent in AI in Spain. The event will also delve into the management of talent
specialized in cybersecurity by David González, CISO at Coren, among other
leaders.
Training at the service of the worker
of the future
The centers that train the
talent of the future are also facing the challenge of boosting AI skills. Bella
Palomo and Juan Salvador Victoria, dean and vice-dean,
respectively, of the Faculty of Communication Sciences at the University of
Malaga; and Francisco García, Professor Emeritus at the
Complutense University of Madrid, will present the arrival of exponential
technologies in the curricula and the models that have appeared with their
implementation, such as teleworking. In addition, DES2025 will also present the
Quantum Spain project, which aims to create a national quantum computing
ecosystem. The initiative has a program to train professionals in this recent
solution, through master classes, seminars and e-learning tools. Javier
Mas, Professor of Theoretical Physics at the University of Santiago de
Compostela, will be in charge of explaining the content at the meeting. In
turn, Raúl Jimenez, manager of the Digital
Agency of Andalusia, will detail the digital transformation that the territory
is undergoing to put citizens and businesses at the center, and build a more
modern administration, consistent with the current real needs.
Get your press pass for DES2025
HERE
***
About
DES | Digital Enterprise Show (June, 10-12, 2025, FYCMA, Málaga -
Spain): DES – Digital Enterprise Show is an
event organized by Nebext – Next Business Exhibitions in collaboration with
Málaga City Council and the Andalusian Regional Government. In its seven
editions, it has become Europe’s largest professional event on exponential
technologies and a global benchmark for offering senior executives the latest
solutions and products to support large corporations, SMEs, and European public
administrations in their digital transformation. Over three days, DES combines
technology and innovation with digital leadership, technological solutions for
improving customer and employee experience, operational process optimization,
and identifying new business models, services, and products across all industries.
