The ten finalists for the FLIA
and FLIA Technology 2025.
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January 07, 2025.
Attractive varieties, clever marketing concepts, smart technologies: five innovations have been nominated for the coveted FRUIT LOGISTICA 2025 award.
Le Courrier d'Afrique 54.
The judges have made their picks and chosen five innovations each for the final round of the FRUIT LOGISTICA AWARD (FLIA) and the FLIA Technology from almost 70 entries. “Now it's the trade visitors’ turn“, said Kai Mangelberger, director of FRUIT LOGISTICA. “All the finalists are exhibiting at FRUIT LOGISTICA 2025 – and every trade visitor can help pick the innovation they find most convincing this year. I can already reveal this much: the decision won’t be easy, as all the products and services entered are simply outstanding.“
The FRUIT LOGISTICA Innovation Award (FLIA) is the world’s most
prestigious award for the fresh produce industry. In addition to the FLIA
award for innovative fresh produce, 2024 witnessed the introduction of the
FLIA Technology prize for outstanding innovations in machinery and
technology. |
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The nominees for the FRUIT LOGISTICA Innovation Award 2025: Sustainable: the Organic Raingrown Avocado. The Organic Raingrown Avocado comes from the rainforest of Eosta/Nature & More, a company from the Netherlands. It is the first organic avocado that is available all year round – and the first to be grown without artificial irrigation, using rainwater only. Against the backdrop of growing consumer demand and global water shortages, Eosta is presenting a sustainable solution for growing avocados. Eosta/Nature & More supports smallholders by providing a secure living wage.
Reliable: strawberries from a sustainable supply chain. Under the brand name ALDINA, the discount supermarket chain ALDI SÜD is marketing a single strawberry variety in Germany – and guaranteeing producers purchases throughout the entire season. The concept’s aim is to boost strawberry production in Germany. Thanks to transparent pricing and purchase guarantees for a highly delicate and perishable product, there are long-term economic benefits for everyone involved. For consumers, the focus on a single variety goes hand in hand with a promise of good flavour.
Flamboyant: an orange with a wow effect. The Onix orange is impressively good-looking, versatile and resilient. Its skin colour shimmers bright orange and burgundy red. The pulp features natural pigments, is juicy, has a strong flavour and is rich in antioxidants and vitamins. ONIX™ oranges are grown in Spain and have a particularly long shelf life. This innovative product comes from Germany. It is marketed by AMFRESH Spain Citrus as a “sustainable citrus fruit wonder“ and targets the premium consumer segment.
Enchanting: a mandarin for Halloween. Halloweena™ is a brand new mandarin variety in the shape of a pumpkin. It is easy to peel, practically seedless, sweet in flavour – and an ideal Halloween snack due to its shape and shiny skin. It represents an attractive and healthy alternative to the usual treats. The fruit is cultivated sustainably to strict standards in Spain and ripens just before Halloween. According to Genesis Fresh in Spain (an innovation from the UK), farmers can look forward to record yields.
Compact: savoy cabbage as pointed cabbage. Samantha is the world's first savoy cabbage with a pointed head (an
innovation from Denmark). It weighs less than 500 grams per cabbage. With its
compact shape, firm leaf structure and distinct colour, it stands out on
supermarket shelves and can be prepared in many ways. It offers an entirely
new cabbage experience, slightly sweet in taste, rich in fibre and vitamins,
and is suitable for salads, wok and barbecue dishes. Sealing options extend
the shelf life and ensure less waste.
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