TIS2024:
10 key trends to define the new tourism landscape.
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TIS – Tourism
Innovation Summit 2024 brought together the world's leading experts to explore
how technology, inclusion and sustainability are transforming the travel and
tourism industry. The key trends identified at TIS2024 are moving
towards a smarter, more inclusive and climate change-adapted tourism
Madrid, November 18, 2024. The fifth edition of TIS - Tourism Innovation Summit 2024, held from October 23 to 25 in Seville, Spain, has once again brought together national and international experts and leaders from the tourism industry to analyze the key trends that are transforming the sector globally. Innovations that not only respond to the challenges of tourism, but also chart the way towards a more sustainable, inclusive and adapted to the new needs of the traveler.
These ten trends
identified at TIS2024 range from Artificial Intelligence (AI)
technology, which optimizes the user experience, to sustainable approaches that
minimize the environmental impact of tourism activity. The personalization of
experiences, the creation of accessible and diverse tourism, the implementation
of circular and regenerative economy strategies, and the adaptation of the
industry to climate change are other key points that will mark the sector’s
future.
1.Technology and Innovation in Tourism
Advanced technologies such as AI, robotics, and Extended Reality (XR) are revolutionizing the tourism industry, improving not only the customer experience, but also optimizing operations and processes. From travel personalization to operational efficiency, these tools enable companies to offer more tailored and effective services, resulting in more special experiences for the tourist, leading to greater loyalty and better management.
2.Artificial Intelligence in Tourism Planning
AI makes it possible to
anticipate trends and efficiently manage the influx in destinations, promoting
an adaptive experience. However, its integration poses challenges in terms of
ethics and privacy, which is why the European Union is advancing in regulations
such as the AI Act, to ensure safe and fair use in the tourism sector.
3. Sustainability and Circular Economy
The tourism industry is
focused on reducing its carbon footprint and protecting the environment using
renewable energy and circular economy practices. Through initiatives such as
the reduction of single-use plastics and the installation of electric vehicle
chargers, tourism is moving towards carbon neutrality and ecosystem
conservation.
4. Regenerative Tourism
This approach seeks not only
to minimize environmental impact, but also to generate positive value in local
communities, prioritizing the well-being of residents and the sustainability of
destinations. The responsible management of tourism flows and the commitment to
quality experiences over quantity allow destinations to grow in a balanced and
responsible manner.
5. New Traveler Demands
Today's tourists are looking
for authentic and transformative experiences that connect them with the local
culture and environment, as opposed to traditional mass tourism. This trend,
driven by younger generations and digital natives, is redesigning the tourism
offer to adapt to those who value personal growth and authenticity in their
travels.
6. Inclusive and Accessible Tourism
Inclusion and accessibility
are essential in tourism today, considering the needs of travelers with
disabilities and diverse groups, such as the LGBTQ+ community. The industry
responds to these requirements with inclusive infrastructure and services that
seek to guarantee an equal travel experience for all audiences.
7. Digital Marketing and Communication
The overload of visitors in
certain destinations has driven the development of digital strategies that
distribute the flow of tourism to less visited areas. This is the case of the
city of Rome, which has implemented virtual assistants to promote different
areas of the city so that tourists do not only focus on the most emblematic
monuments.
8. New Business Models in Tourism
New collaborative structures
and the entry of venture capital into the sector are promoting innovation and
efficiency. Flexible alliances between hotel companies and the rise of tourism
startups are revolutionizing the traditional business model, with initiatives
that include personalized and sustainable experiences through AI and other
technological resources.
9. Climate Adaptation
The tourism industry is facing the challenge of climate change by creating sustainable and resilient destinations. Seasonality is managed more strategically to minimize environmental impact, promoting responsible year-round tourism that boosts the local economy without compromising the ecosystem.
10. Talent Management and Diversity
Diversity and inclusion in
tourism teams are critical to improving customer service and comprehensively
addressing the needs of the global marketplace. The industry works to close the
gender gap in leadership roles and promotes cultural diversity training,
creating an environment that better represents and understands its audience.
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About TIS - Tourism
Innovation Summit (October 23-25,
2024, FIBES Seville): TIS -Tourism
Innovation Summit is an international forum for innovation, trends and
reflection for the tourism sector, offering managers and companies in the
sector the opportunity to learn about the latest technological solutions and
products to improve their competitiveness. Over 3 days, TIS2024 will bring
together more than 7,000 tourism professionals looking for the latest solutions
to boost their destination or tourism business. In addition, more than 400
experts from around the world will share their strategies and success stories
to promote smarter, digital and sustainable tourism at the Tourism Innovation
Global Summit.
Press contact:
Carmen
Tejón, Mamen Hernández, Paula Amer
Teléfono:(00
34) 647868767 / (0034) 919 551 551