“Dina Media & Marketing, fame is power.”
1498What
is Dina Muhammad the one who ignited the LinkedIn web?
Over the
years, I have diligently built a personal brand named "Dina Muhammad"
on LinkedIn. This brand is a true reflection of my views, beliefs, values, and
expertise. My journey began with the encouragement and guidance of my father
and mother, who instilled in me a passion for the business world from a young age.
They nurtured my skills and imparted the language of business to me. Initially,
I started my career by joining my father's company in Abu Dhabi. However, when
I entered the university, I yearned to explore additional opportunities with
different companies. Subsequently, I ventured into the media industry in Dubai
and served as a TV presenter on Alaan TV. Moreover, I established three
companies, with Dina Media & Marketing being one of them. These companies
operate in the fields of Marketing, Media, Real Estate, and Event Organinzing. Throughout
this journey, I have strived to grow and make a significant impact in various
domains, leveraging the skills and knowledge acquired from my supportive family
and diverse experiences.
You
are specialised in Media, Marketing and real estate , a busy bee , tell us more
about your background in these three fields
In Real Estate and Media, my journey began over 15 years ago when I entered the real estate industry at a young age. I had the privilege of learning from top-notch experts and collaborating with major developers and brokers in both Egypt and the UAE. These valuable experiences have greatly shaped my expertise. Regarding Media, about six years ago, Dubai's real estate market still heavily relied on traditional methods like cold calling and sales events for property promotions. It was then that my husband encouraged me to start making videos to share my real estate experiences and insights. He suggested a fresh approach to promote properties differently. So, together, we visited one of Dubai's largest developers during the launch of their new project. With my husband operating the camera on his mobile phone, I spontaneously began speaking about the project and the reasons why people should consider buying properties in Dubai. Without any prior written content or editing, we posted the video on LinkedIn, and to our delight, it gained tremendous popularity. The first video received over 500,000 views within a few hours, a remarkable achievement on LinkedIn, especially for a first-time video. This unique content made me the first Arabic lady in the Middle East to produce such real estate videos, showcasing various projects in the UAE. The video's success led to inquiries from investors worldwide, prompting us to establish our own agency in a short period. During this time, I received an unexpected call from AlAan TV, and within a couple of months, I found myself hosting one of the most-watched business TV shows in Dubai, titled "Broker in Dubai." The show provided me with the incredible opportunity to interview esteemed developers, owners, and CEOs in the UAE, as well as renowned Emirati businessmen. The resounding success of my TV show inspired my husband to conceive the idea of founding Dina Media & Marketing, where we could combine our expertise in media and real estate to offer unique marketing solutions. I consider myself blessed to be pursuing a career that I am genuinely passionate about and to have made a significant impact in the realms of Media, Marketing, and Real Estate. In 2022, I had the incredible honor of receiving an award as the most influential woman entrepreneur in the UAE Moreover, both in 2022 and 2023, the prestigious Emirates Woman magazine featured me as one of the six most influential TV presenters in Dubai. Besides my role as a TV presenter, I am also an active member of the real estate content creation community. To all dreamers and believers out there, take note: Yes, dreams really can come true
Introduce us to Dina Media and Marketing
My husband, driven by the blessings of Allah, stands as the visionary founder behind the triumphant rise of Dina Media & Marketing. Through unwavering dedication and his vast expertise in Marketing and Real Estate, he has sculpted this company into an unparalleled force. Over the years, we have earned the esteemed reputation as the preferred partner for major real estate developers, both in the UAE and globally, and have been sought after by the most luxurious brands from around the world. Our pride swells as we take charge of crafting and executing media campaigns and prestigious events for Her Highness Saudi Princess Al Anood Bint King Abdullah, in addition to collaborating with other reputable personalities. Dubai has undeniably evolved into one of the world's most enticing business hubs. Thus, at Dina Media & Marketing, our unwavering focus is on empowering reputable brands worldwide to make their mark in the thriving Dubai market and other promising Gulf markets, like Saudi Arabia. Leveraging our expertise, we assist companies in building their brands, increasing brand awareness, and effortlessly connecting them with VIP investors of the highest caliber. Furthermore, our specialization lies in meticulous planning and organizing of media campaigns and content creation, employing unique and captivating ideas that make your brand the talk of the town. Not only that, we possess an unparalleled ability to link companies with the decision-makers of corporates within their specific target audience. Our portfolio also boasts organizing prestigious events, drawing the attendance of the most influential figures in Dubai. At Dina Media & Marketing, we are committed to unleashing the full potential of your brand and ushering your business to greater heights.
Talk about your first real estate Helicopter tour to visit real estate sites from sky view
Let me recount the exhilarating experience of my first helicopter tour, where we soared above Dubai to showcase real estate projects from a breathtaking sky view. This adventure was undeniably one of the wildest and most enjoyable moments I've ever had in this vibrant city. Our collaboration was with one of Abu Dhabi's largest developers, who had recently launched their first community in Dubai. We knew we had to devise an idea that would make the entire town take notice. My husband, as always, came up with a brilliant notion: considering how everyone was already familiar with our ground-level videos of Dubai projects, why not take them to new heights and shoot from the sky? The mission proved to be a formidable challenge, as obtaining the necessary permissions, choosing the right cameras, and carefully planning the tour required meticulous effort. Eventually, we assembled a team of seven photographers, each assigned to capture different elements of the video. Some focused on the takeoff and landing, while others captured the introduction and closing scenes. For someone who isn't particularly fond of heights, boarding a helicopter was undoubtedly nerve-wracking, but the results made it all worthwhile. The day was long and stressful, but I couldn't help but feel immense happiness upon seeing the final outcome. Our audience praised us for our innovative approach to shooting and marketing Dubai projects, and their appreciation was truly rewarding. I must extend my heartfelt appreciation to Heli Dubai, the governmental Helicopter provider, and their dedicated, professional team. Their support made the day run smoothly, and despite my initial fear of heights. I couldn't deny that I had a great time reveling in the beauty of Dubai from the sky. True to form, Dina Media & Marketing once again demonstrated its pioneering spirit by being the first to produce such a video in the Middle East.
How is the real estate sector in Dubai doing?
The Dubai
real estate sector is performing robustly in 2023. According to the Dubai Land
Department, the total value of property transactions in Dubai in Q2 2023 was
AED 124.2 billion, up 57% from the same period last year. This growth was
driven by strong demand from both local and international buyers. The apartment
market is particularly strong, with prices rising by an average of 7% in Q2
2023. The villa market is also performing well, with prices rising by an
average of 5%. There are a number of factors driving the growth of the Dubai
real estate market, including: The strong economic growth of Dubai. The UAE
economy is expected to grow by 5.4% in 2023, which is one of the fastest growth
rates in the world. This economic growth is creating jobs and attracting new
residents to Dubai, which is driving demand for property. The government's
pro-business policies. The UAE government has implemented a number of
pro-business policies in recent years, which has made Dubai an attractive
destination for investors. These policies include a low corporate tax rate, a
visa-free regime for most nationalities, and a 100% foreign ownership of
businesses. The growing population of Dubai. The population of Dubai is
expected to reach 4 million by 2025, which will create even more demand for
property. The increasing popularity of Dubai as a tourist destination. Dubai is
one of the most popular tourist destinations in the world, and the number of
tourists visiting Dubai is expected to continue to grow in the coming years. This
tourist traffic is also creating demand for property in Dubai. Overall, the
Dubai real estate sector is performing very well in 2023. Prices are rising,
and there is strong demand for property in all segments of the market. This
trend is expected to continue in the coming years.
In one of your videos, you said your money
is your passport and your nationality, what do you mean by that?
Young individuals and entrepreneurs used to travel to Europe and America to acquire foreign passports and nationalities from these countries. However, the world has undergone significant changes, and Gulf countries such as the UAE, Saudi Arabia, and Qatar are now transforming the entire game. Notably, the Emirati Sovereign Wealth Fund ranks among the top five in the world, showcasing the immense power of Gulf nations. Conversely, certain economies in European countries are facing challenges, and the USA is currently experiencing economic difficulties as well. Given these circumstances, making money in a stable economy like the UAE is increasingly attractive compared to traveling to Canada and obtaining a passport while potentially facing economic crises. In essence, money has become the key to access both passports and nationalities. With sufficient funds, one can acquire passports from various countries and invest in multiple nations to obtain citizenship. However, having solely a nationality or passport without financial resources limits one's ability to achieve much.
To conclude I leave you the final word for Today
Embrace the
power of belief in Allah, and in yourself and your aspirations. Dare to tread a
path uniquely your own, for life is not about following others but about
carving your destiny. Embrace your distinctive vision, and allow it to lead you
towards greatness. Through unwavering persistence and unyielding consistency,
your dreams can and will manifest into reality. Have faith in your abilities
and cherish the boundless potential that resides within you. The world eagerly
awaits the remarkable impact you are destined to create. So, with unwavering
courage and unwavering passion, set forth on your journey, and watch as your
dreams take flight, reaching heights beyond the horizon. May your pursuit be
filled with success and fulfillment as you venture towards your dreams with
determination and grace. And finally Come to Dubai.
