A total of 7,903 experts and tourism leaders and 221 exhibiting firms gathered in Seville, Spain, for the fifth edition of TIS - Tourism Innovation Summit.
Top speakers
such as Ash Bhardwaj and Shaon Talukder shared the most groundbreaking tourism trends
that we will see in the coming years.
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Madrid, October 28, 2024. TIS - Tourism Innovation Summit 2024, the summit par excellence of tourism and technological innovation, closed last Friday its fifth edition in Seville, Spain. Over three days, the event brought together 7,903 attendees and industry professionals who were able to learn first-hand about the latest solutions and trends that are shaping the future of the tourism industry. The event has consolidated its international character, bringing together 41 international delegations from different countries and with China as the guest country partner of this edition.
Under the
slogan 'Elevating travel industry with tech', TIS2024 has brought
together 221 exhibiting firms that have presented innovative technologies and
solutions for the tourism sector. This is the case of Artificial
Intelligence (AI) and Big Data, which are revolutionizing how tourists
plan, experience and enjoy their trips. In addition, the conference, which has
had the vision and expertise of 416 speakers, has focused on sustainability and
has analyzed the strategies that the tourism industry is implementing to move
towards a more responsible, ethical tourism that seeks to minimize
environmental impact. All the agents in the value chain agreed to advocate and
point to technological innovation as the key to the sustainable tourism that is
being pursued and to the personalization of travelers' experiences.
The most groundbreaking
trends in Tourism
Ash Bhardwaj
was one of the keynote speakers at this new edition of TIS. The renowned
journalist and filmmaker explained what in his opinion are the real drivers of
tourism, among which he highlighted how curiosity, a sense of belonging and the
desire for personal growth give meaning to our travels. He also wanted to
inspire and encourage the tourism industry to design more meaningful
experiences, responding to a market that seeks not only to enjoy destinations
and activities, but to live moments that impact and transform life. In short,
rediscovering the emotional and cultural richness that comes with any type of
travel. In addition, Bhardwaj has advocated for sustainable tourism not only in
its environmental aspect, but also in its social and economic benefits. The
journalist also pointed out that serendipity, empathy and a sense of community
can make tourism a transformative and authentic practice, essential in a
context of overcrowding and growing environmental awareness.
Shaon Talukder, CEO and founder of Geotourist, discussed fragmentation in the tourism sector, a key challenge due to, among other things, a lack of consistent visitor data. Talukder has outlined how the smart use of data, AI, augmented reality and sustainable practices can drive innovation and create a more connected and transparent tourism. Talukder has also posited that, to overcome this fragmentation, the industry must move from siloed data to an interconnected tourism ecosystem, where AI plays a crucial role in predicting and managing visitor flows in real-time, as well as personalizing experiences. Talukder has considered that technology should make it possible to better manage the influx in popular places, optimize the tourists' journey and generate personalized recommendations. Finally, Talukder stressed that true innovation lies not only in the adoption of technologies, but in how they can help make smarter and more sustainable decisions to build a more cohesive and resilient travel ecosystem.
About TIS - Tourism Innovation Summit (October 23-25, 2024, FIBES Seville): TIS - Tourism Innovation Summit is an international forum for innovation, trends and reflection for the tourism sector, offering managers and companies in the sector the opportunity to learn about the latest technological solutions and products to improve their competitiveness. Over 3 days, TIS2024 will bring together more than 7,000 tourism professionals looking for the latest solutions to boost their destination or tourism business. In addition, more than 400 experts from around the world will share their strategies and success stories to promote smarter, digital and sustainable tourism at the Tourism Innovation Global Summit.