97Tourism Innovation Summit 2025, to be held
in Seville from October 22 to 24, will address how tourism brands are
reinventing the way they connect with travelers in an increasingly digital and
experiential environment
By Redaction : Le Courrier d’Afrique 54
Madrid,
September 23, 2025 – Marketing has established itself
as a key driver of transformation in the tourism industry, turning new market
segments into real growth levers. Thanks to more precise strategies,
destinations and tourism organizations can design specialized proposals, better
adapt to seasonality, and connect more effectively with travelers, according to
the World Economic Forum's report Travel and Tourism at a Turning Point:
Principles for Transformative Growth. In this context, TIS-Tourism Innovation Summit 2025, which will bring together more than 8,000 industry professionals in
Seville from October 22 to 24, will discuss how tourism marketing is
entering a new era of relevance, trust, and measurable impact, all through the CMO's & CSO's Agenda.
With the help of more than 400 leading national and international
voices, this meeting point will analyze how brands are reinventing their
communication and conversion strategies to connect with travelers who are no
longer just looking for inspiration or good prices, but also purpose,
authenticity, emotional connection, and a true sense of community.
The role of
marketing in the new era of the tourism sector
Over 8,000 professionals will attend TIS2025.
TikTok, led by Carlos
Hernández, Group Vertical Director, will show how the platform is inspiring new
ways to explore the world, connecting travelers with destinations through
creativity and opening up new opportunities for brands to engage with global
audiences. In addition, thanks to the testimony of Zuriñe Eguizábal, Senior
Industry Manager Travel at Google,
it will be possible to learn about the impact of new forms of communication on
tourism marketing campaigns and how they are redefining the relationship between
brands and travelers.
At the forum, professionals will
learn from Xavier Pin, CMO at Waynabox,
and Ismael García, CMO at Civitatis,
how influencer marketing is becoming increasingly important in the industry.
Both experts will explain how travel brands and destinations are using it not
only for visibility, but also as a powerful lever for conversion and mutual
engagement between brands and their audiences. This goes beyond the impact of
links and encompasses viral campaigns with tangible results and the rise of
collaborations with creators as co-brands.
In turn, Rocío Trujillo, General
Manager at Fever in Southern
Europe; Margherita Galluzzo, Head of Brand & Marketing at WeRoad; and Euaen Cassie, Global Head of
Operations at Timeleft, will analyze
how travel is no longer just about the destination, but about belonging, shared
identity, and emotional connection. This debate will be open to key topics for
the sector, such as building trust and identity through community, activating
UGC (User-Generated Content), and designing group experiences that foster
connection, among other issues.
On the other hand, as the search for
purpose takes center stage in travel decisions, more brands are striving to
balance growth and commitment. This will be discussed at TIS2025 by Florencia
Allo, General Manager at Intrepid Travel in
Western Europe, and Corinne Louison, co-founder at FairMoove,
who will address how purpose-driven brands can expand internationally without
losing their authenticity, relying on committed communities, honest
storytelling, and sustainable business models.
TIS2025 will also feature leading
experts such as Laura Silveo, Global Head of Brand Homes at Pernod Ricard, who will discuss how
destinations are no longer defined solely by their geography, but are built on
brands, iconic spaces, and narratives. From iconic stadiums to lifestyle brands
and cultural institutions, places are transformed into experiences capable of
attracting visitors, building audience loyalty, and generating new sources of
revenue.
For his part, Francisco Costa, CEO
of Odisseias, will explain how
travel gifts have evolved from simple vacation vouchers or last-minute gift
boxes to become a strategic lever where companies explore new revenue channels,
combining technology, retail, and tourism in innovative ways.
Martech
Innovation Award, one of the new features of TIS2025
In line with the growing importance
of marketing in the sector, the Tourism
Innovation Awards 2025, which recognize the most innovative projects
by tourism and technology companies, return this year with some important new
features.
Thus, the sixth edition of these
awards introduces the Martech Innovation
Award category. This award will recognize the most innovative and
effective campaigns that use new channels, data-driven strategies, and creative
and measurable approaches to reach specific segments of tourists, thereby
setting new standards of excellence in tourism marketing.
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