The
revolutionary impact of social media and content creators on tourism promotion.
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October 23 to
25, TIS - Tourism Innovation Summit will address the latest strategies in the
field of communication and digital marketing in the tourism sector
Madrid, September 10,
2024.Digital marketing and communication in
the tourism sector have undergone a remarkable transformation in recent years,
driven mainly by technological advances and changing consumer preferences and
expectations. In 2024 the simple presence in social media or campaigns more
focused on SEO and SEM have been left behind to give way to new strategies that
will be addressed by industry leaders and experts atTIS - Tourism Innovation Summit 2024, the leading event on tourism innovation that will take place from October 23 to 25 in Seville, Spain.
According to recent data, 71% of users consider
Instagram, TikTok or YouTube as new search engines for travel inspiration. TikTok has become the main destination search engine, according to the results presented by the study 'Top Love Brands in
RRSS' of the travel sector by IAB together with Alkemy Iberia. Faced with all
these changes, the different players in the travel industry value chain have
had to evolve and innovate to become more competitive and respond to the
demands of a consumer who seeks personalization in all their experiences. To
learn about new strategies for promoting Spanish tourist destinations,
representatives of Turespaña will share at TIS2024 some of these new marketing
actions based on the use of advanced technology and data analysis, which seek
to capture the attention of international travelers and boost Spain's
competitiveness as a leading destination.
On the other
hand, it would be impossible to ignore the power of social media and
user-generated content, which have become essential tools for tourism
promotion. Throughout its three days, TIS2024 will address how digital
platforms and user-generated content are redefining the way destinations
present themselves to the world. It will also provide first-hand knowledge of
success stories that allow destinations and tourism businesses to maximize the impact
of social media in marketing campaigns. In addition, TIS will feature the
presentation of a study by Women Leading Tourism and Atrevia that
analyzes the presence of professional women in the tourism sector within the
media and will dive into the importance of communication and branding for the
differentiation of tourism destinations. Likewise, hotel industry leaders such
as Álvaro Carrillo de Albornoz, Managing Director of the Instituto Tecnológico
Hotelero, and Pedro Molleda, senior vice president of NH Hotel Group, will
address new strategies for engaging with guests and building loyalty. Jordi
Caralt, CEO of Hidden Away Hotels, and Alfonso Pérez Liñán, marketing and
commercial director of Palladium Hotel Group, will share the most disruptive
trends in innovation and luxury in the hospitality sector.
About TIS - Tourism Innovation Summit
(October 23-25, 2024, FIBES Seville): TIS -Tourism
Innovation Summit is an international forum for innovation, trends and
reflection for the tourism sector, offering managers and companies in the
sector the opportunity to learn about the latest technological solutions and
products to improve their competitiveness. Over 3 days, TIS2024 will bring
together more than 7,000 tourism professionals looking for the latest solutions
to boost their destination or tourism business. In addition, more than 400
experts from around the world will share their strategies and success stories
to promote smarter, digital and sustainable tourism at the Tourism Innovation
Global Summit.
